William Malcolm with Miss. USA 2010 Rima Fakih at a private fundraising breakfast for The Pink Fund. Which is a nonprofit organization that raises money for woman and men that are recovering from breast cancer Mss. USA is the official Ambassador for The Pink Fund. At the benefit William Malcolm was asked to share the stage with USA to discuss his Prostate Cancer Initiative The Blue Tie Project. William has plans to make his project into a worldwide initiative to encourage men to have annual prostate cancer screenings.